Buying email traffic can be one of the most rewarding and trickiest things you do when building your business.
Finding quality vendors from that you can buy solo ads from is actually easier than you think, but most people just aren’t in tune with the process for finding quality vendors.
Some of the best vendors don’t advertise that they sell solo ads. You have to reach out to people with huge email lists in your markets and see if they are willing to send an ad on your behalf. This is probably the strongest form of email traffic since the leads are willing to respond to someone they trust. In this case you’re just exchanging money for recommendation of your product.
This can be a pretty time consuming process trying to find a suitable vendor who can send for you. But it is completely worth your time considering the number of low quality vendors on the market.
Most of the people who sell solo ads on a consistent basis do not have a solid relationship with their subscribers, so you are likely to get a reduced result over time from those leads.
This is why looking for the best subscribers from those who have the best relationship with their email lists is the best route for email traffic.